This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. Scan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Click on the images for full size versions, or click on the model names below for more about each instrument Guitars: Jaguar Pedal steel guitars are also a big feature of this catalog, covering twelve sides, from pages 31-42įor the sake of simplicity, this site splits this catalog in to two parts, with Fender amplifiers (pages 43-68) appearing in part 2, along with keyboards and banjos. The Musicmaster was naturally the lowest-price bass in the range, and as a student instrument was also sold as a package (see page 26) with the Musicmaster bass amplifier.Īnother bass debuting in the 1970 catalog was the (somewhat oxymoronic) Fretless Precision bass on page 23 the Precision was named as such specifically because of its frets - in comparison to older unfretted upright basses! The semi-hollow Antigua, was more expensive than all the other (solid bodies) basses in the range, with an April 1970 list price of $525, compared to $356 for a Jazz bass, and $293.50 for a Precision. Pages 20-29 featured Fender's 1970 bass guitar range three long (34") scale: Fender Jazz, Precision and Telecaster basses, and four short (30") scale: Mustang, Antigua, Bass VI, and brand-new for 1970, the Musicmaster bass. The Coronado and Coronado XII are both shown in Fender's new Antigua finish. This catalog contains eight solid bodies, and five semi-acoustics. These were quite a departure for Fender, but guitars that never made a significant impression on the guitar-buying public. Amongst the well-known Fender solid electric guitars, 1970 saw the introduction of several new models, including the Montego and Hand Carved Ltd.
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